Brand identity is the deliberate collection of visual, verbal, and experiential elements that a company creates to portray the right image to its consumers. According to experts at Harvard Business School Online, it acts like a pair of tinted glasses that shapes how customers understand, experience, and value a product. It is entirely under the company’s control and acts as the outward expression of its internal values. Core Visual Components Logo: The recognizable face of the business.
Color Palette: Selected colors that trigger specific emotions.
Typography: Specific fonts that complement the brand’s message. Imagery: The consistent style of photography and graphics. Packaging: The physical or digital casing of the product. Core Strategic Components
The Ultimate Guide to Create a Brand Identity [FREE TOOLKIT]
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