target audience

An exact match strategy is a highly targeted digital advertising and SEO tactic where you bid on or optimize for specific keywords so your content only appears when a user’s search query matches your target phrase. It is widely used across platforms like Google Ads, Amazon PPC, and Microsoft Advertising.

Think of an exact match strategy as a sniper rifle. While broad matching acts like a shotgun to capture massive visibility, exact match focuses entirely on maximum precision, high conversion rates, and strict budget control. How Exact Match Works

In paid advertising platforms, you designate an exact match keyword by enclosing the phrase in square brackets, such as [running shoes].